{"id":10157,"date":"2016-09-10T10:01:49","date_gmt":"2016-09-10T01:01:49","guid":{"rendered":"https:\/\/www.netcommerce.co.jp\/?p=10157"},"modified":"2016-09-11T06:57:53","modified_gmt":"2016-09-10T21:57:53","slug":"%e3%80%8c%e5%85%b1%e5%89%b5%e3%80%8d%e3%81%ae%ef%bc%93%e3%81%a4%e3%81%ae%e3%82%bf%e3%82%a4%e3%83%97-%e3%80%9c-%e3%81%93%e3%81%ae%e8%a8%80%e8%91%89%e3%82%92%e3%81%8a%e9%a1%8c%e7%9b%ae%e3%81%ab%e3%81%97","status":"publish","type":"post","link":"https:\/\/2026.netcommerce.co.jp\/sample01\/blog\/2016\/09\/10\/10157","title":{"rendered":"\u300c\u5171\u5275\u300d\u306e\uff13\u3064\u306e\u30bf\u30a4\u30d7 \u301c \u3053\u306e\u8a00\u8449\u3092\u304a\u984c\u76ee\u306b\u3057\u306a\u3044\u305f\u3081\u306b \u301c"},"content":{"rendered":"<blockquote><p><strong>\u300c\u5171\u5275\u300d<\/strong><\/p><\/blockquote>\n<p>\u6700\u8fd1\u3001\u3053\u306e\u8a00\u8449\u3092\u3088\u304f\u76ee\u306b\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u7279\u306b\u30c7\u30b6\u30a4\u30f3\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u754c\u9688\u3067\u4f7f\u308f\u308c\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u304c\u3001IT\u4f01\u696d\u3067\u3082\u300c\u9867\u5ba2\u3068\u306e\u5171\u5275\u300d\u3092\u63b2\u3052\u3001\u304a\u5ba2\u69d8\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u5316\u3055\u305b\u3066\u3086\u3053\u3046\u3068\u3044\u3046\u60f3\u3044\u304b\u3089\u3001\u7d4c\u55b6\u65b9\u91dd\u3068\u3057\u3066\u3044\u308b\u3068\u3053\u308d\u3084\u3001\u300c\u5171\u5275\u30b5\u30fc\u30d3\u30b9\u306e\u4f53\u7cfb\u5316\u300d\u3092\u767a\u8868\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u5e83\u3081\u3066\u884c\u3053\u3046\u3068\u3044\u3046\u3068\u3053\u308d\u3082\u3042\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u8a00\u8449\u306f\u30012004\u5e74\u3001\u7c73\u30df\u30b7\u30ac\u30f3\u5927\u5b66\u30d3\u30b8\u30cd\u30b9\u30b9\u30af\u30fc\u30eb\u6559\u6388\u3001C.K.\u30d7\u30e9\u30cf\u30e9\u30fc\u30c9\u3068\u30d9\u30f3\u30ab\u30c8\u30fb\u30e9\u30de\u30b9\u30ef\u30df\u304c\u3001\u5171\u8457\u300eThe Future of Competition: Co-Creating Unique Value With Customers\uff08\u90a6\u8a33\uff1a\u4fa1\u5024\u5171\u5275\u306e\u672a\u6765\u3078-\u9867\u5ba2\u3068\u4f01\u696d\u306eCo-Creation\uff09\u300f\u3067\u63d0\u8d77\u3057\u305f\u6982\u5ff5\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u4f01\u696d\u304c\u3001\u69d8\u3005\u306a\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3068\u5354\u50cd\u3057\u3066\u5171\u306b\u65b0\u305f\u306a\u4fa1\u5024\u3092\u5275\u9020\u3059\u308b\u3068\u3068\u3044\u3046\u6982\u5ff5\u300cCo-Creation\u300d\u306e\u65e5\u672c\u8a9e\u8a33\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u8a00\u8449\u304c\u3001\u3044\u307e\u6ce8\u76ee\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u30b9\u30d4\u30fc\u30c9\u304c\u52a0\u901f\u3057\u3001\u305d\u306e\u5909\u5316\u3078\u5373\u5fdc\u306e\u5982\u4f55\u304c\u4f01\u696d\u306e\u6b7b\u547d\u3092\u5236\u3059\u308b\u6642\u4ee3\u306b\u306a\u3063\u305f\u3001\u3068\u3044\u3046\u610f\u8b58\u304c\u9ad8\u307e\u3063\u305f\u3053\u3068\u304c\u80cc\u666f\u306b\u3042\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u82e6\u52b4\u3057\u3066\u7bc9\u304d\u4e0a\u3052\u305f\u7af6\u4e89\u512a\u4f4d\u3067\u3042\u3063\u3066\u3082\u3001\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u306e\u5909\u5316\u306f\u6025\u6fc0\u3067\u3001\u3072\u3068\u3064\u306e\u7af6\u5408\u512a\u4f4d\u3092\u9577\u671f\u7d99\u7d9a\u7684\u306b\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u304f\u306a\u308a\u307e\u3057\u305f\u3002\u9023\u7d9a\u7684\u306b\u7af6\u5408\u512a\u4f4d\u3092\u751f\u307f\u3060\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3051\u308c\u3070\u3001\u751f\u304d\u6b8b\u308c\u306a\u3044\u6642\u4ee3\u3068\u306a\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n<blockquote><p>\u300c\u5e02\u5834\u306e\u5909\u5316\u306b\u5408\u308f\u305b\u3066\u3002\u6226\u7565\u3092\u52d5\u304b\u3057\u7d9a\u3051\u308b\u300d<\/p><\/blockquote>\n<p>\u7c73\u30b3\u30ed\u30f3\u30d3\u30a2\u5927\u5b66\u30d3\u30b8\u30cd\u30b9\u30b9\u30af\u30fc\u30eb\u6559\u6388\u3001\u30ea\u30bf\u30fb\u30de\u30b0\u30ec\u30a4\u30b9\u306e\u8457\u300cThe End of Competitive Advantage\uff08\u90a6\u8a33\uff1a\u7af6\u4e89\u512a\u4f4d\u306e\u7d42\u7109\uff09\u300d\u306b\u3053\u306e\u3088\u3046\u306b\u66f8\u304b\u308c\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u4f01\u696d\u306e\u3082\u3064\u7af6\u4e89\u512a\u4f4d\u6027\u304c\u7af6\u4e89\u3092\u901a\u3058\u3066\u3042\u3063\u3068\u3044\u3046\u9593\u306b\u6d88\u3048\u3066\u3057\u307e\u3046\u5e02\u5834\u306e\u7279\u6027\u3092\u300c\u30cf\u30a4\u30d1\u30fc\u30b3\u30f3\u30da\u30c6\u30a3\u30b7\u30e7\u30f3\u300d\u3068\u3044\u3044\u3001\u3044\u307e\u307e\u3055\u306b\u305d\u3093\u306a\u6642\u4ee3\u306b\u3042\u308b\u3053\u3068\u3092\u3001\u4e8b\u4f8b\u3092\u793a\u3057\u306a\u304c\u3089\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002IT\u696d\u754c\u306a\u3069\u3001\u307e\u3055\u306b\u300c\u30cf\u30a4\u30d1\u30fc\u30b3\u30f3\u30da\u30c6\u30a3\u30b7\u30e7\u30f3\u300d\u306a\u72b6\u6cc1\u306b\u3042\u308b\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u3046\u3044\u3046\u6642\u4ee3\u306b\u3042\u3063\u3066\u306f\u3001\u4e00\u4f01\u696d\u3060\u3051\u3067\u9023\u7d9a\u3057\u3066\u7af6\u4e89\u512a\u4f4d\u3092\u751f\u307f\u3060\u3057\u7d9a\u3051\u308b\u3053\u3068\u306f\u56f0\u96e3\u3067\u3059\u3002\u305d\u3053\u3067\u3001\u300c\u5171\u5275\u300d\u306b\u3088\u3063\u3066\u7af6\u4e89\u512a\u4f4d\u3092\u751f\u307f\u3060\u3057\u7d9a\u3051\u3088\u3046\u3068\u3044\u3046\u8003\u3048\u65b9\u306b\u671f\u5f85\u304c\u5bc4\u305b\u3089\u308c\u3066\u3044\u308b\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u300c\u5171\u5275\u300d\u306f\u3001\u305d\u306e\u76f8\u624b\u3084\u305d\u306e\u7d44\u307f\u65b9\u306b\u3088\u3063\u3066\u3001\uff13\u3064\u306e\u30bf\u30a4\u30d7\u306b\u5206\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u305d\u3046\u3067\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.netcommerce.co.jp\/cms\/wp-content\/uploads\/2016\/09\/b55e41be779a53b5a60b43c30d2db2cd.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-10158\" src=\"https:\/\/www.netcommerce.co.jp\/cms\/wp-content\/uploads\/2016\/09\/b55e41be779a53b5a60b43c30d2db2cd-1024x769.png\" alt=\"%e3%82%b9%e3%82%af%e3%83%aa%e3%83%bc%e3%83%b3%e3%82%b7%e3%83%a7%e3%83%83%e3%83%88-2016-09-10-9-47-07\" width=\"1024\" height=\"769\" srcset=\"https:\/\/www.netcommerce.co.jp\/cms\/wp-content\/uploads\/2016\/09\/b55e41be779a53b5a60b43c30d2db2cd-1024x769.png 1024w, https:\/\/www.netcommerce.co.jp\/cms\/wp-content\/uploads\/2016\/09\/b55e41be779a53b5a60b43c30d2db2cd-300x225.png 300w, https:\/\/www.netcommerce.co.jp\/cms\/wp-content\/uploads\/2016\/09\/b55e41be779a53b5a60b43c30d2db2cd-768x577.png 768w, https:\/\/www.netcommerce.co.jp\/cms\/wp-content\/uploads\/2016\/09\/b55e41be779a53b5a60b43c30d2db2cd.png 1915w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h3>\u53cc\u65b9\u5411\u306e\u95a2\u4fc2<\/h3>\n<p style=\"padding-left: 30px;\">\u4fa1\u5024\u306e\u63d0\u4f9b\u8005\u3067\u3042\u308b\u4f01\u696d\u304c\u3001\u304a\u5ba2\u69d8\u3068\u4e00\u7dd2\u306b\u306a\u3063\u3066\u3001\u4fa1\u5024\u3092\u7523\u307f\u51fa\u3057\u3066\u3086\u3053\u3046\u3068\u3044\u3046\u53d6\u308a\u7d44\u307f\u3067\u3059\u3002\u65e2\u5b58\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u58f2\u308a\u8fbc\u3080\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u304a\u5ba2\u69d8\u3068\u5171\u306b\u8ab2\u984c\u3068\u5411\u304d\u5408\u3044\u89e3\u6c7a\u65b9\u6cd5\u3092\u8003\u3048\u3066\u3086\u304f\u3053\u3068\u3084\u3001\u65b0\u305f\u306a\u30d3\u30b8\u30cd\u30b9\u30fb\u30e2\u30c7\u30eb\u3092\u4f5c\u3063\u3066\u3086\u3053\u3046\u3068\u3044\u3046\u53d6\u308a\u7d44\u307f\u3067\u3059\u3002<\/p>\n<p style=\"padding-left: 30px;\">\u304a\u5ba2\u69d8\u3092\u99c6\u3051\u5f15\u304d\u3084\u4ea4\u6e09\u306e\u76f8\u624b\u3068\u6349\u3048\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u8ab2\u984c\u3092\u89e3\u6c7a\u3057\u305f\u3044\u5f53\u4e8b\u8005\u3068\u3057\u3066\u306e\u8996\u70b9\u3092\u6301\u3061\u3001\u5bfe\u7b49\u306a\u7acb\u5834\u3067\u8b70\u8ad6\u3092\u9032\u3081\u3001\u65b0\u305f\u306a\u4fa1\u5024\u3092\u751f\u307f\u3060\u3057\u3066\u3086\u304f\u3053\u3068\u304c\u5927\u5207\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u30aa\u30fc\u30d7\u30f3\u306a\u95a2\u4fc2<\/h3>\n<p style=\"padding-left: 30px;\">\u30b3\u30f3\u30bd\u30fc\u30b7\u30a2\u30e0\u3084\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u3088\u3046\u306a\u30aa\u30fc\u30d7\u30f3\u306a\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u540c\u3058\u30c6\u30fc\u30de\u3092\u5171\u6709\u3057\u3066\u3001\u77e5\u6075\u3092\u51fa\u3057\u5408\u3044\u3001\u8b70\u8ad6\u3057\u3066\u3086\u3053\u3046\u3068\u3044\u3046\u53d6\u308a\u7d44\u307f\u3067\u3059\u3002\u8ab0\u304b\u306b\u4f9d\u5b58\u3057\u3001\u6210\u679c\u306e\u4e00\u65b9\u7684\u306a\u53d7\u5bb9\u8005\u3068\u306a\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u305d\u3053\u306b\u53c2\u52a0\u3059\u308b\u8ab0\u3082\u304c\u3001\u305d\u308c\u305e\u308c\u306e\u5f79\u5272\u3092\u679c\u305f\u3057\u3001\u81ea\u5f8b\u7684\u306b\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3092\u767a\u63ee\u3057\u3066\u3001\u65b0\u305f\u306a\u4fa1\u5024\u3092\u751f\u307f\u3060\u3057\u3066\u3086\u3053\u3046\u3068\u3044\u3046\u3082\u306e\u3067\u3059\u3002<\/p>\n<h3>\u9023\u643a\u306e\u95a2\u4fc2<\/h3>\n<p style=\"padding-left: 30px;\">\u4fa1\u5024\u3092\u751f\u307f\u3060\u3057\u305f\u3044\u4e3b\u4f53\u3068\u306a\u308b\u4f01\u696d\u304c\u3001\u81ea\u793e\u3060\u3051\u3067\u306f\u6e80\u305f\u3059\u3053\u3068\u306e\u3067\u304d\u306a\u3044\u4e0d\u8db3\u3092\u4ed6\u793e\u3068\u9023\u643a\u3001\u5354\u529b\u3057\u3066\u89e3\u6c7a\u3057\u3066\u3086\u3053\u3046\u3068\u3044\u3046\u53d6\u308a\u7d44\u307f\u3067\u3059\u3002\u3053\u306e\u95a2\u4fc2\u306f\u3001\u767a\u6ce8\u8005\u3068\u63d0\u4f9b\u3059\u308b\u696d\u8005\u3068\u3044\u3046\u95a2\u4fc2\u3067\u306f\u306a\u304f\u3001\u4e00\u7dd2\u306b\u306a\u3063\u3066\u8ab2\u984c\u306b\u5411\u304d\u5408\u3044\u3001\u30a2\u30a4\u30c7\u30a2\u3092\u51fa\u3057\u5408\u3063\u3066\u65b0\u305f\u306a\u4fa1\u5024\u3092\u751f\u307f\u3060\u3057\u3066\u3086\u3053\u3046\u3068\u3044\u3046\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306e\u610f\u8b58\u304c\u306a\u304f\u3066\u306f\u306a\u308a\u307e\u305b\u3093\u3002\u4f01\u696d\u306e\u683c\u304c\u9055\u3046\u3001\u696d\u754c\u304c\u9055\u3046\u3068\u3044\u3046\u7406\u7531\u3067\u4e0a\u4e0b\u95a2\u4fc2\u3092\u610f\u8b58\u3057\u3066\u306e\u53d6\u308a\u7d44\u307f\u306f\u3001\u6210\u679c\u3092\u3042\u3052\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u3053\u308c\u3089\uff13\u3064\u306e\u30bf\u30a4\u30d7\u306b\u5171\u901a\u3057\u3001\u6b20\u304b\u3059\u3053\u3068\u306e\u3067\u304d\u306a\u3044\u601d\u60f3\u304c\u300c\u30aa\u30fc\u30d7\u30f3\u300d\u3067\u3059\u3002\u300c\u30aa\u30fc\u30d7\u30f3\u300d\u3068\u306f\u3001\u300c\u4ed6\u4eba\u306e\u6210\u679c\u3092\u81ea\u5206\u306e\u6210\u679c\u3068\u3057\u3066\u81ea\u7531\u306b\u4f7f\u3048\u308b\u3053\u3068\u300d\u3068\u8003\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u6210\u679c\u3092\u5171\u6709\u3059\u308b<\/li>\n<li>\u305d\u306e\u6210\u679c\u3092\u52a0\u5de5\u3001\u8ffd\u52a0\u3057\u4fa1\u5024\u3092\u9ad8\u3081\u308b<\/li>\n<li>\u305d\u306e\u7d50\u679c\u3092\u5171\u6709\u3057\u3001\u3053\u306e\u30b5\u30a4\u30af\u30eb\u3092\u7dad\u6301\u3001\u62e1\u5927\u3057\u3066\u3086\u304f<\/li>\n<\/ul>\n<p>\u305d\u3093\u306a\u53d6\u308a\u7d44\u307f\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u3053\u3046\u3084\u3063\u3066\u3001\u65b0\u3057\u3044\u7d44\u5408\u305b\u3092\u4f5c\u308a\u51fa\u3057\u3001\u3053\u308c\u307e\u3067\u306b\u7121\u3044\u65b0\u3057\u3044\u4fa1\u5024\u3092\u751f\u307f\u3060\u3059\u3053\u3068\u3001\u3059\u306a\u308f\u3061\u300c\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u300d\u3092\u751f\u307f\u3060\u3057\u3066\u3086\u304f\u53d6\u308a\u7d44\u307f\u3067\u3059\u3002<\/p>\n<p>20\u4e16\u7d00\u521d\u982d\u306b\u6d3b\u8e8d\u3057\u305f\u30aa\u30fc\u30b9\u30c8\u30ea\u30a2\u30fb\u30cf\u30f3\u30ac\u30ea\u30fc\u5e1d\u56fd\u751f\u307e\u308c\u306e\u7d4c\u6e08\u5b66\u8005\u30b7\u30e5\u30f3\u30da\u30fc\u30bf\u30fc\u306f\u3001\u521d\u671f\u306e\u8457\u66f8\u300e\u7d4c\u6e08\u767a\u5c55\u306e\u7406\u8ad6\u300f\u306e\u4e2d\u3067\u3001\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u300c\u65b0\u7d50\u5408(neue Kombination)\u300d\u3068\u3044\u3046\u8a00\u8449\u3092\u4f7f\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30af\u30ec\u30a4\u30c8\u30f3\u30fb\u30af\u30ea\u30b9\u30c6\u30f3\u30bb\u30f3\u306b\u3088\u308b\u300c\u4e00\u898b\u3001\u95a2\u4fc2\u306a\u3055\u305d\u3046\u306a\u4e8b\u67c4\u3092\u7d50\u3073\u3064\u3051\u308b\u601d\u8003\u300d\u3068\u3044\u3046\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u5b9a\u7fa9\u3068\u3082\u7b26\u5408\u3059\u308b\u3082\u306e\u3067\u3059\uff08Wikipedia\u53c2\u7167\uff09\u3002\u3064\u307e\u308a\u3001\u305d\u308c\u307e\u3067\u306e\u30e2\u30ce\u30fb\u4ed5\u7d44\u307f\u306a\u3069\u306e\u3053\u308c\u307e\u3067\u306b\u7121\u3044\u65b0\u3057\u3044\u7d44\u5408\u305b\u3092\u5b9f\u73fe\u3057\u3001\u65b0\u305f\u306a\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3057\u3066\u793e\u4f1a\u7684\u306b\u5927\u304d\u306a\u5909\u5316\u3092\u8d77\u3053\u3059\u3053\u3068\u3092\u610f\u5473\u3059\u308b\u8a00\u8449\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u300c\u30aa\u30fc\u30d7\u30f3\u300d\u306e\u601d\u60f3\u304c\u3001\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u751f\u307f\u3060\u3059\u6e90\u6cc9\u3068\u306a\u308a\u3001\u5171\u5275\u3092\u652f\u3048\u308b\u3053\u3068\u306b\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u300c\u5171\u5275\u300d\u306b\u304a\u3051\u308b\u300c\u53cc\u65b9\u5411\u306e\u95a2\u4fc2\u300d\u304c\u3001IoT\u306b\u3088\u3063\u3066\u3001\u3053\u308c\u304b\u3089\u5927\u304d\u306a\u9032\u5316\u3092\u9042\u3052\u3066\u3086\u304f\u3053\u3068\u306b\u3064\u3044\u3066\u3082\u8003\u3048\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.netcommerce.co.jp\/cms\/wp-content\/uploads\/2016\/09\/9ccd3c6779e31509f8b8906ac821093e.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-10159\" src=\"https:\/\/www.netcommerce.co.jp\/cms\/wp-content\/uploads\/2016\/09\/9ccd3c6779e31509f8b8906ac821093e-1024x768.png\" alt=\"%e3%82%b9%e3%82%af%e3%83%aa%e3%83%bc%e3%83%b3%e3%82%b7%e3%83%a7%e3%83%83%e3%83%88-2016-09-10-10-00-53\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.netcommerce.co.jp\/cms\/wp-content\/uploads\/2016\/09\/9ccd3c6779e31509f8b8906ac821093e-1024x768.png 1024w, https:\/\/www.netcommerce.co.jp\/cms\/wp-content\/uploads\/2016\/09\/9ccd3c6779e31509f8b8906ac821093e-300x225.png 300w, https:\/\/www.netcommerce.co.jp\/cms\/wp-content\/uploads\/2016\/09\/9ccd3c6779e31509f8b8906ac821093e-768x576.png 768w, https:\/\/www.netcommerce.co.jp\/cms\/wp-content\/uploads\/2016\/09\/9ccd3c6779e31509f8b8906ac821093e.png 1914w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>\u3053\u308c\u307e\u3067\u3001\u88fd\u9020\u696d\u306e\u30d3\u30b8\u30cd\u30b9\u306f\u3001\u30e1\u30fc\u30ab\u30fc\u304c\u4fa1\u5024\u3092\u5275\u9020\u3057\u3001\u305d\u308c\u3092\u9867\u5ba2\u304c\u8cfc\u5165\u3057\u3066\u4fa1\u5024\u3092\u6d88\u8cbb\u3059\u308b\u3053\u3068\u3067\u6210\u308a\u7acb\u3063\u3066\u3044\u307e\u3057\u305f\u3002\u305d\u306e\u305f\u3081\u3001\u9b45\u529b\u7684\u306a\u4fa1\u5024\u3092\u30e2\u30ce\u306b\u4f5c\u308a\u8fbc\u307f\u3001\u305d\u306e\u4fa1\u5024\u3067\u9867\u5ba2\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u304b\u304d\u7acb\u3066\u308b\u300cGood\u2019s Dominant Logic\u300d\u3092\u524d\u63d0\u3068\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u30e2\u30ce\u306b\u30bb\u30f3\u30b5\u30fc\u304c\u7d44\u307f\u8fbc\u307e\u308c\u3001\u4f7f\u7528\u8005\u306e\u4f7f\u7528\u72b6\u6cc1\u304c\u9010\u6b21\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308c\u3070\u3001<\/p>\n<ul>\n<li>\u305d\u306e\u4f7f\u7528\u72b6\u6cc1\u306b\u5408\u308f\u305b\u3066\u88fd\u54c1\u306e\u6a5f\u80fd\u3084\u6027\u80fd\u3092\u305d\u3053\u306b\u7d44\u307f\u8fbc\u307e\u308c\u305f\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3055\u305b\u308b\u3053\u3068\u3067\u5411\u4e0a\u3055\u305b\u308b<\/li>\n<li>\u4f7f\u7528\u72b6\u6cc1\u304b\u3089\u3001\u6545\u969c\u3084\u30c8\u30e9\u30d6\u30eb\u3092\u4e88\u898b\u3057\u3001\u4e8b\u524d\u306b\u5bfe\u51e6\u3057\u3066\u4f7f\u7528\u8005\u306e\u5b89\u5168\u3001\u5b89\u5fc3\u3092\u62c5\u4fdd\u3059\u308b<\/li>\n<li>\u5b9f\u969b\u306e\u4f7f\u7528\u72b6\u6cc1\u3092\u30c7\u30fc\u30bf\u3068\u3057\u3066\u3001\u305d\u308c\u306b\u57fa\u3065\u304d\u3001\u3088\u308a\u3088\u3044\u3088\u3044\u88fd\u54c1\u3092\u958b\u767a\u3092\u884c\u3046<\/li>\n<\/ul>\n<p>\u30e2\u30ce\u3092\u4f5c\u3063\u3066\u63d0\u4f9b\u3059\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u63d0\u4f9b\u3057\u305f\u5f8c\u306e\u4f7f\u7528\u306e\u6bb5\u968e\u3067\u3082\u7d99\u7d9a\u7684\u306b\u3064\u306a\u304c\u308a\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u7d9a\u3051\u308b\u3001\u305d\u3093\u306a\u30e2\u30ce\u3068\u30b5\u30fc\u30d3\u30b9\u304c\u4e00\u4f53\u3068\u306a\u3063\u305f\u3068\u3053\u308d\u306b\u4fa1\u5024\u3092\u751f\u307f\u3060\u3057\u3001\u305d\u308c\u3092\u5546\u54c1\u306e\u9b45\u529b\u3068\u3057\u3066\u3086\u3053\u3046\u3068\u3044\u3046\u300cService Dominant Logic\u300d\u304c\u512a\u4f4d\u306b\u306a\u3063\u3066\u3086\u304f\u3067\u3057\u3087\u3046\u3002\u305d\u3093\u306a\u5171\u5275\u306e\u3042\u308a\u65b9\u304c\u751f\u307e\u308c\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u304a\u5ba2\u69d8\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u5316\u3055\u305b\u3066\u3086\u3053\u3046\u3068\u3044\u3046\u60f3\u3044\u304b\u3089\u3001\u300c\u5171\u5275\u300d\u3068\u3044\u3046\u8a00\u8449\u3092\u63b2\u3052\u308b\u3053\u3068\u306f\u3001\u3059\u3070\u3089\u3057\u3044\u3053\u3068\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u304c\u3001\u300c\u304a\u5ba2\u69d8\u306e\u7acb\u5834\u3067\u7269\u4e8b\u3092\u8003\u3048\u3088\u3046\uff01\u300d\u3084\u300c\u9867\u5ba2\u76ee\u7dda\u3067\u8003\u3048\u3088\u3046\uff01\u300d\u3068\u3044\u3063\u305f\u3001\u3053\u308c\u307e\u3067\u5e7e\u5ea6\u3068\u306a\u304f\u5531\u3048\u3089\u308c\u3066\u304d\u305f\u300c\u304a\u984c\u76ee\u300d\u3068\u540c\u3058\u3067\u3042\u308b\u3068\u3059\u308c\u3070\u3001\u4f55\u3068\u3082\u6b8b\u5ff5\u306a\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u30d3\u30b8\u30cd\u30b9\u306b\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u751f\u307f\u3060\u3059\u539f\u52d5\u529b\u3068\u3057\u3066\u306e\u300c\u5171\u5275\u300d\u306e\u610f\u5473\u306b\u771f\u646f\u306b\u5411\u304d\u5408\u3044\u3001\u5177\u4f53\u7684\u306a\u65bd\u7b56\u306b\u7d50\u3073\u3064\u3051\u3066\u3086\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<h1><strong><a href=\"http:\/\/libra.netcommerce.co.jp\/\" target=\"_blank\"><span style=\"color: #ff6600;\">\u3010\u6700\u65b0\u3011<\/span><span style=\"color: #0000ff;\">\u6700\u65b0\u306eIT\u30c8\u30ec\u30f3\u30c9\u3068\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u30102016\u5e749\u6708\u7248\u3011<\/span><\/a><\/strong><\/h1>\n<p><a href=\"http:\/\/libra.netcommerce.co.jp\/\" target=\"_blank\" rel=\"attachment wp-att-7399\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7399 alignleft\" src=\"https:\/\/www.netcommerce.co.jp\/cms\/wp-content\/uploads\/2014\/12\/LIBRA_logo.png\" alt=\"LIBRA_logo\" width=\"200\" height=\"33\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff6600;\"><strong>\uff0a<\/strong><\/span><span style=\"color: #ff6600;\"><strong>\uff0a\uff0a\u3000\u5168\u3066\u7121\u511f\u306b\u3066\u95b2\u89a7\u9802\u3051\u307e\u3059\u3000\uff0a\uff0a\uff0a<\/strong><\/span><\/p>\n<p><span style=\"color: #0000ff;\">\u6700\u65b0\u7248\u30102016\u5e749\u6708\u3011\u3092\u30ea\u30ea\u30fc\u30b9\u3044\u305f\u3057\u307e\u3057\u305f\u3002<\/span><\/p>\n<p>\u4eca\u56de\u306f\u5168\u8cc7\u6599\u306b\u3064\u3044\u3066\u3001\u30ce\u30fc\u30c8\u3078\u306e\u89e3\u8aac\u3092\u8ffd\u52a0\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u66f4\u65b0\u5c65\u6b74\u304c\u5897\u3048\u3059\u304e\u305f\u3053\u3068\u3067\u3001\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u30dc\u30bf\u30f3\u304c\u62bc\u3057\u306b\u304f\u3044\u3068\u3044\u3046\u3054\u6307\u6458\u3092\u3044\u3060\u304d\u3001\u904e\u53bb\u306e\u5c65\u6b74\u3092\u5225\u30d5\u30a1\u30a4\u30eb\u306b\u96c6\u7d04\u3057\u3066\u3001\u3059\u3063\u304d\u308a\u3055\u305b\u307e\u3057\u305f\u3002<\/p>\n<div class=\"text_exposed_show\">\n<p><strong>\u3010\u30a4\u30f3\u30d5\u30e9&amp;\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u7de8\u3011\uff08295\u30da\u30fc\u30b8\uff09<\/strong><\/p>\n<p>\u5185\u5bb9\u7684\u306b\u53e4\u304f\u306a\u3063\u305f\u30da\u30fc\u30b8\u3092\u524a\u9664\u3057\u3001\u65b0\u305f\u306a\u30da\u30fc\u30b8\u3092\u8ffd\u52a0\u3001\u30ce\u30fc\u30c8\u306e\u89e3\u8aac\u3082\u5897\u3084\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u3010\u65b0\u898f\u3011\u300c\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u304c\u4e0d\u5b89\u3067\u30d1\u30d6\u30ea\u30c3\u30af\u30fb\u30af\u30e9\u30a6\u30c9\u306f\u4f7f\u3048\u306a\u3044\u300d\u306f\u672c\u5f53\u304b\uff1f\u3000p.79<br \/>\n\u3010\u65b0\u898f\u3011\u30b5\u30fc\u30d0\u30fc\u5229\u7528\u5f62\u614b\u306e\u6b74\u53f2\u7684\u5909\u9077\u3000p.160<br \/>\n\u3010\u65b0\u898f\u3011SDI\u306e\u6c42\u3081\u3089\u308c\u308b\u5fc5\u7136\u6027\u3000p.162<br \/>\n\u3010\u65b0\u898f\u3011\u30b5\u30fc\u30d0\u30fc\u4eee\u60f3\u5316\u306e3\u3064\u306e\u30e1\u30ea\u30c3\u30c8 p.188<\/p>\n<p><strong>\u3010\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3&amp;\u30b5\u30fc\u30d3\u30b9\u7de8\u3011\uff08256\u30da\u30fc\u30b8\uff09<\/strong><\/p>\n<p>\u4eba\u5de5\u77e5\u80fd\u95a2\u9023\u306e\u30c1\u30e3\u30fc\u30c8\u3092\u5927\u5e45\u306b\u8ffd\u52a0\u3001\u89e3\u8aac\uff08\u6587\u7ae0\uff09\u4ed8\u304d\u30b9\u30e9\u30a4\u30c9\u3082\u5897\u3084\u3057\u3066\u3044\u307e\u3059\u3002\u5185\u5bb9\u306e\u53e4\u3044\u30c1\u30e3\u30fc\u30c8\u306f\u524a\u9664\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u3010\u65b0\u898f\u3011\u300c\u81ea\u52d5\u5316\u300d\u304b\u3089\u300c\u81ea\u5f8b\u5316\u300d\u3078\u306e\u9032\u5316\u3000p.139<br \/>\n\u3010\u65b0\u898f\u3011\u4eba\u5de5\u77e5\u80fd\u30fb\u6a5f\u68b0\u5b66\u7fd2\u30fb\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u306e\u95a2\u4fc2\u3000p.147<br \/>\n\u3010\u65b0\u898f\u3011\u300c\u8a18\u53f7\u51e6\u7406\u300d\u304b\u3089\u300c\u30d1\u30bf\u30fc\u30f3\u8a8d\u8b58\u300d\u3078\u3000p.152-153<br \/>\n\u3010\u66f4\u65b0\u3011\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u306e\u753b\u50cf\u8a8d\u8b58\u80fd\u529b\u3000p.160<br \/>\n\u3010\u65b0\u898f\u3011\u30b7\u30f3\u30ae\u30e5\u30e9\u30ea\u30c6\u30a3\u306e\u610f\u5473\u3000p.184-185<br \/>\n\u3010\u65b0\u898f\u3011\u30b7\u30b9\u30c6\u30e0\u8cc7\u7523\u30fb\u904b\u7528\u306e\u6b74\u53f2\u7684\u5909\u9077\u3000p.232<br \/>\n\u3010\u65b0\u898f\u3011\u6c4e\u7528\u76ee\u7684\u6280\u8853\u3000p.254<br \/>\n\u3010\u65b0\u898f\u3011PC\u8a95\u751f\u306e\u6b74\u53f2\u3000p.255<\/p>\n<p><strong>\u3010\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u7de8\u3011\uff0894\u30da\u30fc\u30b8\uff09<\/strong><\/p>\n<p>\u8a18\u8f09\u5185\u5bb9\u304c\u53e4\u3044\u30c1\u30e3\u30fc\u30c8\u3092\u524a\u9664\u3057\u3001\u89e3\u8aac\u6587\u4ed8\u304d\u306e\u30c1\u30e3\u30fc\u30c8\u3092\u5897\u3084\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u3010\u65b0\u898f\u3011\u30c7\u30b8\u30bf\u30eb\u30fb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u610f\u5473\u3000p.4<br \/>\n\u3010\u65b0\u898f\u3011\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u5909\u3048\u308b\u793e\u4f1a\u57fa\u76e4\u3000p.8<br \/>\n\u3010\u65b0\u898f\u3011&#8221;uberlist&#8221;\u306b\u306a\u308b\u305f\u3081\u306e\u5b9f\u8df5\u30b9\u30c6\u30c3\u30d7\u3000p.12<br \/>\n\u3010\u65b0\u898f\u3011\u30d0\u30a4\u30e2\u30fc\u30c0\u30ebIT\u3068\u4eba\u6750\u306e\u3042\u308a\u65b9\u3000p.73<br \/>\n\u3010\u65b0\u898f\u3011\u6c42\u3081\u3089\u308c\u308b\u30b9\u30ad\u30eb\u306e\u8ee2\u63db\u3000p.74<\/p>\n<div class=\"text_exposed_show\">\n<p><a href=\"http:\/\/libra.netcommerce.co.jp\/\" target=\"_blank\">\u95b2\u89a7\u306f\u7121\u6599<\/a>\u3067\u3059\u3002\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u9802\u304f\u5834\u5408\u306f\u4f1a\u54e1\u767b\u9332\uff08500\u5186\uff0f<wbr \/>\u6708\uff09\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002\u307e\u305a\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u5185\u5bb9\u304b\u3054\u89a7\u9802\u3051\u308c\u3070\u5e78\u3044\u3067\u3059\u3002<\/p>\n<h1><a href=\"http:\/\/www.amazon.co.jp\/gp\/product\/4774178721\/ref=as_li_ss_tl?ie=UTF8&amp;camp=247&amp;creative=7399&amp;creativeASIN=4774178721&amp;linkCode=as2&amp;tag=netcommerce06-22\" target=\"_blank\">\u300c\u30dd\u30b9\u30c8SI\u30d3\u30b8\u30cd\u30b9\u306e\u30b7\u30ca\u30ea\u30aa\u3092\u3069\u3046\u63cf\u3051\u3070\u826f\u3044\u306e\u304b\u300d<\/a><\/h1>\n<p>\u3053\u308c\u307e\u3067\u3068\u540c\u3058\u3084\u308a\u65b9\u3067\u306f\u3001\u53ce\u76ca\u3092\u7dad\u6301\u30fb\u62e1\u5927\u3059\u308b\u3053\u3068\u306f\u96e3\u3057\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u3057\u304b\u3057\u3001\u5de5\u592b\u6b21\u7b2c\u3067\u306f\u3001SI\u3092\u9b45\u529b\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u306b\u518d\u751f\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u6226\u7565\u3068\u30b7\u30ca\u30ea\u30aa\u3092<a href=\"http:\/\/www.amazon.co.jp\/gp\/product\/4774178721\/ref=as_li_ss_tl?ie=UTF8&amp;camp=247&amp;creative=7399&amp;creativeASIN=4774178721&amp;linkCode=as2&amp;tag=netcommerce06-22\" target=\"_blank\">\u4e00\u518a\u306e\u672c<\/a>\u306b\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n<h3><strong><a href=\"http:\/\/www.amazon.co.jp\/gp\/product\/4774178721\/ref=as_li_ss_tl?ie=UTF8&amp;camp=247&amp;creative=7399&amp;creativeASIN=4774178721&amp;linkCode=as2&amp;tag=netcommerce06-22\" target=\"_blank\">\u300c\u30b7\u30b9\u30c6\u30e0\u30a4\u30f3\u30c6\u30b0\u30ec\u30fc\u30b7\u30e7\u30f3\u518d\u751f\u306e\u6226\u7565\u300d<\/a><\/strong><\/h3>\n<p><a href=\"http:\/\/www.amazon.co.jp\/gp\/product\/4774178721\/ref=as_li_ss_tl?ie=UTF8&amp;camp=247&amp;creative=7399&amp;creativeASIN=4774178721&amp;linkCode=as2&amp;tag=netcommerce06-22\" target=\"_blank\" rel=\"attachment wp-att-8306\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8306\" src=\"https:\/\/www.netcommerce.co.jp\/cms\/wp-content\/uploads\/2015\/12\/si_saisei_w400.png\" alt=\"si_saisei_w400\" width=\"400\" height=\"584\" srcset=\"https:\/\/www.netcommerce.co.jp\/cms\/wp-content\/uploads\/2015\/12\/si_saisei_w400.png 400w, https:\/\/www.netcommerce.co.jp\/cms\/wp-content\/uploads\/2015\/12\/si_saisei_w400-205x300.png 205w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<ul>\n<li><i class=\"fas fa-circle\"><\/i>\u6b74\u53f2\u7684\u4e8b\u5b9f\u3084\u6570\u5b57\u7684\u88cf\u4ed8\u3051\u306b\u57fa\u3065\u304d\u73fe\u72b6\u3092\u6574\u7406\u3057\u3001\u305d\u306e\u5177\u4f53\u7684\u306a\u5bfe\u7b56\u3092\u793a\u3059\u3053\u3068\u3002<\/li>\n<li><i class=\"fas fa-circle\"><\/i>\u8eab\u306e\u4e08\u306b\u5408\u3063\u305f\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u3001\u5177\u4f53\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u63cf\u304d\u3084\u3059\u304f\u3059\u308b\u3053\u3068\u3002<\/li>\n<li><i class=\"fas fa-circle\"><\/i>\u65b0\u898f\u4e8b\u696d\u3092\u7acb\u3061\u4e0a\u3052\u308b\u305f\u3081\u306e\u8ab2\u984c\u3084\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u5b9f\u8df5\u7684\u306a\u30ce\u30a6\u30cf\u30a6\u3092\u89e3\u8aac\u3059\u308b\u3053\u3068\u3002<\/li>\n<\/ul>\n<p>\u307e\u305f\u3001\u672c\u66f8\u306b\u63b2\u8f09\u3057\u3066\u3044\u308b\u516860\u679a\u306e\u56f3\u8868\u306f\u3001<strong>\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30fb\u30d5\u30ea\u30fc\u306e\u30d1\u30ef\u30fc\u30dd\u30a4\u30f3\u30c8\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/strong>\u3067\u304d\u307e\u3059\u3002\u7d4c\u55b6\u4f1a\u8b70\u3084\u4f01\u753b\u66f8\u306e\u8cc7\u6599\u3068\u3057\u3066\u3001\u3054\u4f7f\u7528\u4e0b\u3055\u3044\u3002<\/p>\n<h3>\u3053\u3093\u306a\u65b9\u306b\u8aad\u3093\u3067\u3044\u305f\u3060\u304d\u305f\u3044\u5185\u5bb9\u3067\u3059\u3002<\/h3>\n<p>SI\u30d3\u30b8\u30cd\u30b9\u306b\u95a2\u308f\u308b\u65b9\u3005\u3067\u3001<\/p>\n<ul class=\"fa-ul\">\n<li><i class=\"fas-li fa 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